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Machine Learning and AI Neural Networks at Work in Blue Ridge Price Optimization

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Machine Learning and AI Neural Networks at Work in Blue Ridge Price Optimization

April 13
13:06 2021
Machine Learning and AI Neural Networks at Work in Blue Ridge Price Optimization

Santhosh Srirambhatla, Chief Technology Officer for Blue Ridge, the leading platform blending supply chain planning and pricing solutions created for resiliency, recently discussed the explosion of Artificial Intelligence (AI) in our everyday lives. Read the full article in Evolving Enterprise magazine here

Srirambhatla shared, “The easiest way to artificial intelligence, machine learning and deep learning, is to visualize them as concentric circles. With AI, the idea that came first, the largest machine learning, which blossomed later. And finally, deep learning, which is driving today’s AI explosion, fitting inside both.” 

Machine Learning capabilities, such as those used by Blue Ridge in a price optimization product, continually optimizes across all products (not just top-tier items). Segment and perfect pricing for each customer gives distributors the upper hand in supplier negotiations. 

Comprehensive pricing strategies simulate different pricing scenarios and predict the impact of a price change before implementing it. Similarly, competitive positioning allows for an immediate response to price changes from competitors, as well as supplier rules, segmentation, positioning and price change frequency. 

Customer segmentation identifies customer performance, discounting and pricing opportunities based on willingness-to-pay and past performance. These price optimization data combined with a suite of Supply Chain Planning solutions, help increase forecast accuracy, improve customer satisfaction and assure product availability to customers without creating a costly inventory surplus. 

The Evolving Enterprise is the new digital magazine bringing real-world applications for headline technologies such as Artificial Intelligence and Machine Learning.

About Blue Ridge

Achieving a resilient supply chain sits at the intersection of demand, price and inventory – where a company’s customers, suppliers and their operations meet. Blue Ridge’s cloud-native planning and pricing platform gives Wholesale Distributors, Specialty Retailers and Discrete Manufacturers app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and seamless collaboration, Blue Ridge bases success off increases in customer profitability and service levels.

Learn more at or request a demo at

Media Contact
Company Name: Blue Ridge Solutions, Inc.
Contact Person: Ed Rusch, Chief Marketing Officer
Email: Send Email
Phone: (877) 547-0346
Address:280 Interstate North Circle, Suite 610
City: Atlanta
State: GA
Country: United States