Denver News Updates

York, PA – August 25, 2026 – Chaz Edward Local Marketing (CELM), a local SEO and Google Business Profile agency known for its white-label campaign work across hundreds of markets, has released a new free, interactive tool: the Local SEO & GBP Skills Assessment. The assessment is now live and gives anyone in local search, from solo business owners to established marketing agencies, a fast, honest read on how strong their local ranking knowledge really is.

Unlike the typical “quiz” that functions as a thinly disguised lead form, the new assessment is built as a genuine 23-question skills test. It covers the real mechanics of local search, and it returns a detailed, personalized report rather than a generic result. The full experience takes about four minutes and requires no credit card.

A Real Skills Test, Not A Lead Form In Disguise

The assessment presents 23 real-world, multiple-choice questions drawn from the same body of knowledge CELM’s team uses to run local SEO campaigns at scale every day. Instead of surface-level trivia, the questions probe the ranking factors and troubleshooting scenarios that actually determine whether a business shows up in the Google Map Pack and local search results.

The questions are organized across five distinct categories:

• Google Business Profile ranking factors — the signals that most influence local pack and Maps visibility.

• The Possum Filter — Google’s proximity-and-similarity filter that quietly suppresses listings and confuses many marketers.

• GBP duplicates and access issues — the profile ownership, verification, and duplicate-listing problems that derail local campaigns.

• Website and location page optimization — how on-page and location-page structure feeds local rankings.

• Citations, reviews, and AI search visibility (AEO) — the off-page trust signals that increasingly shape whether AI tools recommend a business.

That last category reflects a deliberate emphasis on where local search is heading. The assessment tests knowledge of the same GBP, citation, and review signals that AI-driven search experiences, including ChatGPT, Gemini, and Google’s AI Overviews, lean on when deciding which businesses to surface and recommend, an area CELM refers to as Answer Engine Optimization (AEO).

Instant Scoring And A Visual “Local Signal Map”

The moment a participant finishes the final question, their overall score is tallied and displayed. To unlock the full report, participants enter their email through an email-gated results flow, which then reveals the complete breakdown at no cost.

The personalized report includes three components. First, an instant overall score that reflects total performance across all 23 questions. Second, a category-by-category breakdown that shows exactly how the participant performed within each of the five subject areas. Third, and most distinctively, a Local Signal Map a radar chart that visualizes strengths and weaknesses at a glance, making it immediately clear where a participant’s knowledge is solid and where the gaps are.

For agencies and business owners alike, that visual diagnostic turns an abstract score into an actionable picture. Rather than simply learning they scored well or poorly, participants can see whether their weak spot is, for example, duplicate and access troubleshooting versus citation and review strategy, and prioritize their learning accordingly.

Built On A Proven, High-Volume Production System

The knowledge behind the assessment is not theoretical. According to the company, the questions are pulled directly from the local-first, AI-ready system CELM uses to fulfill campaigns for hundreds of brands. The agency reports having managed more than 10,000 campaigns, and it supports a network of 194 agency partners who deliver CELM’s work under their own brands.

The agency also points to published case study results as evidence that the underlying methodology produces real outcomes, including 1,063% average click growth across a portfolio of 12 roofing websites, 4,200% more calls for a multi-location veterinary clinic, and 351% more calls across 170 healthcare clinics. The company additionally notes it has hired and trained more than 300 SEO professionals.

A Spokesperson’s Take

“Most local SEO ‘quizzes’ out there are really just contact forms with a countdown timer you learn nothing about yourself,” said Chaz Edward, founder of Chaz Edward Local Marketing. “We built this to be the opposite. These are 23 questions we’d genuinely expect a strong local marketer to handle, covering everything from the Possum Filter to GBP access issues to how AI search decides who gets recommended. The Local Signal Map shows people, in one glance, exactly where they’re strong and where they’ve got blind spots. Whether you’re a business owner sizing up your own knowledge or an agency benchmarking your team, that clarity is the whole point.”

Who The Assessment Is For

The tool is designed to serve two overlapping audiences. Business owners can use it to gauge how well they understand what actually drives their local visibility before investing in campaigns or evaluating a provider. Agencies and consultants can use it to benchmark their own knowledge, train and test team members, or simply pressure-test their assumptions against the categories that most influence rankings today.

Because the assessment mirrors the same white-label system CELM runs for its partners, where every report, dashboard, and deliverable carries the partner’s brand while CELM stays invisible behind the scenes, it also serves as an accessible entry point for agencies curious about how the company approaches local search and AI-ready optimization at scale. Agencies ready to put that system to work can browse CELM’s plans self-serve, or book a discovery call with founder Chaz Edward to talk through a specific market or client roster.

Availability

The Local SEO & GBP Skills Assessment is free and available now. It takes approximately four minutes to complete and requires no payment information.

About Chaz Edward Local Marketing

Chaz Edward Local Marketing is a local SEO and Google Business Profile agency specializing in local ranking, Maps visibility, citations, and AI search optimization (AEO). Operating as a true white-label partner, CELM delivers branded campaigns, reporting, and deliverables for agencies and businesses across hundreds of markets and verticals. The company’s work spans local SEO, GBP optimization, local link building and signals, local website design, and multi-location SEO, all run on a structured, documented production system.

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Media Contact
Company Name: Chaz Edward Local Marketing
Contact Person: Chaz Edward
Email: Send Email
Phone: (717) 722-5220
Address:West King St
City: York
State: PA 17404
Country: United States
Website: https://chazedward.com/